Carving Yellow
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Just Dial a wish!
It would come as surprise to most that, the founder and CEO of Justdial, Mr. VSS. Mani started out with an initial investment of $1000 and today has managed to raise it nearly $46 mn in revenues. This local business directoryavailable on phone, web, WAP and SMS today caters to over 57 million unique users across 240 cities in India and
While world number one Google states its mission as ‘organizing the world's information and making it universally accessible and useful', significantly, Justdial succeeds where Google fails- by providing information that is extremely localized and possibly pertaining to the most non-descript of places.
Google is the best search engine in the world. But when it comes to local search, Just Dial is definitely the number one local search engine in this country. Today one uses it more for local search. For example, if one is looking for a psychiatrist in Andheri with Google search one may get a psychiatrist in Andheri, a psychiatrists association or psychological articles etc. However with Justdial one gets exactly what one wants.
Justdial bridges the gap between buyers and sellers by helping the buyers find the right providers of products and services, while helping sellers improve the efficiency of their marketing challenges. Just Dial calls up many establishments on a daily basis so that their database is always live and current. From metropolises to tier 2/3 cities everyone can avail their services.
Today the percentage of people calling in, checking the site or using the WAP services is about 50-50. Justdial gets close to 300,000 calls a day, around 350,000 visitors to justdial.com and about 35,000 users on the WAP and SMS front. Future trend predicts WAP will take off exponentially with more phones being enabled with 3G. Justdial is also developing state-of-the-art applications which will make WAP usage much more richer experience.
In 1999-2000, every consultant approached Justdial to become a dotcom. It was forecasted that the days of phone calls were over, and everything would happen over the internet. They were a small company then doing Rs. 2-3 crore of revenues. A company from the US approached them for a merger, to start to the internet version of their services. However it was skeptical as internet connectivity was very poor across the country. When the dotcom bust took place, Justdial was affected in no way. In fact the website justdial.com started only in 2007 although they owned the domain for almost ten years before that.
On the technological front, The Red Hat solutions has freed the Justdial from vendor lock-in, and helped it achieve lower IT costs due to simplified management and reduced systems maintenance. In fact the efficiency and technology used for the website earned Just Dial, the prestigious Red Hat Innovation Award in the ‘Carved out Costs' category.
So now you now if you need anything, even if from the remotest part of India, you know your wish will be fulfilled by Justdial.
About the Author
About the Author
Justdial was launched in 1994. Today it is a leading local search engine, registering an average monthly growth of 40%. Currently Justdial offers its services in 250 cities and operates directly from 12 city offices.
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